Hyundai Motor Company secured three honors at the prestigious Red Dot Award: Design Concept 2026 competition.
Hyundai Motor’s MobED Urban Hopper and Golf modular robot concepts earned a Best of the Best award and a Luminary nomination, while the Concept THREE compact electric vehicle (EV) and CRATER Concept off-road electric SUV secured Winner titles.
Only up to five Best of the Best winners are nominated for the Luminary award, with the winner announced at an awards ceremony in October.
These global accolades underscore the brand’s world-class design, technological excellence and status as a highly innovative enterprise.
Executive Vice President and Head of Hyundai & Genesis Global Design, SangYup Lee said the awards reflect the company’s determination to break the mold with new designs.
This award is the result of the company’s design philosophy and inspiration for the future coming together. We will continue to break the mold with our designs to deliver differentiated value and innovate new customer experiences. — SangYup Lee
What Makes MobED Urban Hopper and Golf Stand Out in Robotics?
MobED (Mobile Eccentric Droid), developed by Hyundai Motor Group’s Robotics LAB, is a next-generation mobility robot platform designed for advanced adaptability and scalability. Taking home the Best of the Best award and a nomination for the prestigious Luminary award, the MobED Urban Hopper and Golf concepts showcase the possibilities of this modular platform.
What Is the Red Dot Award?
Organized by the Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Award is one of the world’s top-three most prestigious design accolades.
It serves as a premier global benchmark for outstanding achievements in Product Design, Brand and Communication Design, and Design Concepts.
The Best of the Best distinction is for groundbreaking designs that set new industry standards, while the Winner designation is awarded to entries that demonstrate high-quality design execution.
Chosen from a small pool of Best of the Best winners, the Luminary award is the competition’s highest honor given to the most inspiring design of the year.